RBI Partnerships — Reserved Buying Leverage
More Media.
Same Budget.
RBI Partnerships gives Destination Marketing Organizations access to institutional media buying power — without changing your agency, your strategy, or your existing relationships.
$1B+
Transacted annually with media owners
7–12%
Typical rate efficiency vs. standard buying
CTV, TV, OOH
Digital, print & emerging platforms
The Problem
DMO budgets are
negotiated in isolation.
Institutional leverage isn’t.
Individual DMOs negotiate media independently — either directly or through their agency — leaving significant rate efficiencies on the table. Institutional buying leverage exists in the market. Until now, DMOs simply haven’t had access to it.
RBI Partnerships — How it works
Think of it as bulk buying for paid media.
RBI Partnerships is modeled on the warehouse buying approach — investing in media inventory in advance creates a margin opportunity that standard agency negotiations cannot access.
Your agency keeps strategy. RBI Partnerships unlocks the rate.
Standard Model
$5,000,000
Market Rate CPMs
$5M in working media
RBI Partnerships Model
$5,400,000
~8% principal-based savings
$5.4M in working media – same spend
Same strategy. Same agency. $400,000 more in working media.
What it is — and isn’t
A buying lever,
not an agency.
RBI Partnerships does not replace strategy, interfere with planning, or disrupt existing agency relationships. It is strictly an inventory and rate solution — complementing your current setup, not competing with it.
>> No strategy interference
Strictly an inventory and rate solution. Your planners own the strategy.
>> Agency relationships preserved
Your existing media planners and strategists stay fully intact.
>> Immediate fiscal efficiency
Rate leverage delivers working media expansion from day one – no ramp-up period.
Why now?
The DMO operating environment has changed.
Public funding is under greater scrutiny. Tourism promotion is increasingly politicized. Every dollar must demonstrate measurable return. Efficiency is no longer optional — it’s expected.
Budgets under greater scrutiny
Political environments are shifting. Every dollar must show fiscal responsibility and measurable ROI.
Media fragmented, leverage hasn't
Channels have multiplied. But buying power in the DMO category remains fragmented and isolated.
Agencies optimize strategy, not arbitrage
Agencies aren’t structured as financial institutions. That’s not a criticism — it’s a gap RBI Partnerships fills.
Advantage is immediate
Unlike long-term brand investments, rate leverage delivers instant working media expansion.